AI should improve real work.
Faster follow-up. Cleaner handoffs. Less repetitive work.
GTM systems and growth execution
Automation accelerates everything. Including failure.
We help founder-led teams make sales workflows, handoffs and ownership clear enough for other people to act. We start with the work as it happens, then decide where process, people or AI can help.
30 minutes with Breen Eitel. Bring one live opportunity, workflow or handoff.
- Opportunity
- Owner
- Decision
- Next step
The Constraint
Find the constraint before adding more activity.
A symptom is a reason to inspect the work, not an answer in advance. Sometimes the right change is more demand. Sometimes it is clearer ownership, better information or a process decision.
Look for signals in the work
- Important deals wait for the founder to supply context or choose the next step.
- Follow-up changes hands without a clear owner.
- People describe the same opportunity differently.
- Tools capture activity but leave responsibility unresolved.
- AI is being added to a workflow the team has not made clear yet.
What We Do
Begin with one real piece of work.
The 30-minute GTM Diagnostic is the starting conversation, not an automatic engagement. If further work makes sense, we discuss and scope it separately.
Start here
30 minutes
GTM Diagnostic
Bring one live opportunity, workflow or handoff. We will examine how it works today, what the evidence suggests and what decision is worth making next.
Book a GTM DiagnosticIf useful, scope further work
Choose only what the work calls for.
Workflow analysis and design
Trace a specific workflow, clarify ownership and decide what should change.
Implementation support
Turn an agreed change into practical process, system or automation work.
Fractional leadership
GTM leadership support to set priorities, clarify ownership and guide execution with your team.
Your team may be able to handle the next step itself.
Point of View
Closing the gap between automated and effective.
Not every problem is an AI problem.
Some need automation. Some need ownership first.
Human judgment stays central.
Trust, nuance, strategy, and accountability stay human.
How It Works
A focused conversation, grounded in the work.
Bring one example
Choose a live opportunity, workflow or handoff that is hard to explain.
Follow the work
Look at buyer context, ownership, handoffs, evidence and what remains unknown.
Name a next decision
Discuss what deserves investigation or change.
Why GTM Align
GTM operators, focused on how work gets done.
Revenue and GTM experience
Frontline sales, business development, and revenue leadership.
Sales process and systems thinking
How leads, opportunities, messaging, follow-up, handoffs, and accountability move.
Scale-up pattern recognition
The messy middle: traction, inconsistent execution, and manual work that no longer scales.
Applied AI judgment
AI where it improves speed, consistency, decisions, or follow-through.
John Eitel
Co-founder
Chief Growth Officer at Orum.
John's revenue leadership experience spans Rackspace, WP Engine, Canva, Demandbase and Orum, including building Canva's first sales-led motion. He advises GTM Align on the people, decisions and systems behind execution.
LinkedIn
Breen Eitel
Co-founder
SaaS sales, business development and practical AI workflows.
Breen helped build BigCommerce’s enterprise pivot team and has shaped business development teams across startups and established technology companies. His experience spans Apple, Lumesse, TrofiVentures, Arena Solutions and Trust Science.
LinkedInStart With the Work
Bring the problem that keeps resisting a clean explanation.
Bring one live opportunity, workflow or handoff to a 30-minute conversation with Breen Eitel. Any further work is scoped separately.